In Shymkent presented the concept of the transition of Kazakhstan to the “green” innovation
Minimization of impact of production and the final product on environment, but also advance of initiatives of the company in this area became the main objective of ecological management not simply. However not always “green” approach gets a response from end users. The skeptical relation to new eco-friendly products is explained by confidence that by their production the plant or factory harms to environment not less, than during the work in a usual mode. Probably, these indicators are really comparable, but here operation “green” technologies much more reduces negative impact by the nature.